Programmatic Retargeting 101 – Guide For Beginners
Retargeting is a form of online advertising where marketers can make use of the data collected by the pixels in an effective way by retargeting the users who interacted with their ads or visited their website. It is a process of following the prospects who justify your website without completing the desired action. 97% of […]
What Is In-app Advertising – A Beginner’s Guide
In-app advertising is becoming one of the most widely used advertising channels as 88% of the total time users spend on mobile is covered by mobile apps. Unlike earlier days when Facebook and Twitter governed the mobile usage, now the marketplace is subjugated by a variety of mobile apps across many verticals where users are […]
Ultimate Guide To Push Notifications
Push notifications are a way of communicating and strengthening the bond with your users by reminding them of your presence. Push notifications appear anytime with the information about some offer, or discount, or a random reminder to use their service. One of the prerequisites to send push notifications to the users is that the users […]
Why Should Agencies Partner With Multiple DSPs?
Do you ever feel like your agency is facing stringent competition? That’s because it is. And the only way to survive this competition is to keep your business at par with the ever-changing and evolving technology. And for a digital agency, one of the most important factors to maintain an edge is driving results for […]
Which Is Better: In-house or Self-serve Programmatic?
The advertising industry has forever been filled with jargon and now programmatic has brought about dozens of new jargon along with it, if not more. In this blog post, we’re going to be demystifying programmatic jargon namely, in-house, managed, and self-serve and then determine which one is the best to go ahead with as an […]
Why Should Digital Agencies Adopt Programmatic Advertising?
With the ever-changing digital advertising landscape, it is becoming of increased importance for marketers to engage their omnipresent prospects in creative and compelling ways. And that too, keeping the budget in mind. Isn’t there a lot going on here? With traditional means of advertising, keeping the prospects engaged is certainly a thing of the past. […]
6 Tips To Ace Your Programmatic Campaign
Programmatic technology is becoming one of the major revenue-generating streams in the digital advertising ecosystem. Gone were the days when programmatic was still jargon in the advertising world. It has gained immense prominence owing to its targeting capabilities and robust technology. More and more advertisers and digital agencies are hopping on the bandwagon to make […]
How To Set Your Agency To Success With Programmatic Advertising
Being an agency, one of the most top priorities include securing optimum results for your clients to supercharge their advertising efforts. Now as common as it may sound, it’s not the easiest thing to do, especially belonging to the industry where new updates and technology keep getting introduced in a blink of an eye. And […]
Beginner’s Guide To CTV Advertising
What Is CTV Advertising? Connected TV or CTV as it is called is a constant buzzword doing rounds in the advertising industry. However, still many aren’t sure what it encompasses and how it works, and it’s potential. CTV, simply put, is rather short and skippable online advertising displayed on smart TVs and OTT devices that […]
What Is Mobile Advertising & Why Is It Important?
Mobile marketing is one area that is still overlooked by many of the marketers. However, it’s worth noting that it is something that actually deserves a holistic approach and strategizing. By 2021, mobile internet consumption is projected to rise to 155 minutes as compared to desktop which is anticipated to be around 37 minutes. Mobile-friendly […]