Brand advertising establishes connections and thereby strengthens the relationships with clients. Ideally, branding ads foster long-term recognition, provides identity to the brand, and builds trust with prospects.
Features of branding ads:
Location-based advertising is sending out targeted messages to the targeted audience. It is highly used to boost in-store traffic by sending out relevant offers to the audience present in a specific geographical area.
Features of location-based ads:
Helps connect with more audience
Timely and targeted
Retargeting ads approach prospects who showed some initial interest in your product or service but did not get converted at the end of their journey. Rather than starting from scratch, retargeting aims at attracting customers who’re more likely to convert.
Features of retargeting ads:
Audience Extension is a technology that lets you target prospects appearing on the publisher’s website potentially anywhere on the web. Meaning, beyond the publisher’s webpage, you get access to their journey which unfolds other web pages they visit occasionally, hence target them there.
Reduces banner blindness
Induces purchase intent
Helps to understand the user journey
Ideal for brand retention
Multicultural marketing essentially means formulating an advertising strategy that is aimed at targeting people belonging to different cultures. It resonates with audiences from different spheres and connects with them in a better way.
Features of multicultural marketing:
- Wider audience reach
- Better communication
- Develops emotional connection with prospects
- Better brand positioning
Features of mobile app marketing:
- Enhances customer engagement
- Provides value to the user
- Boosts brand awareness
- Better visibility
PMP deals are more of invite-only auctions that take place between select and premium publishers and advertisers. These deals are negotiated directly between the advertisers and publishers. PMP deals are best for advertisers who want to choose their ad spaces themselves.
Features of PMP deals: