Choose the Right Traffic Type for Your Campaign
Reach audiences through multiple ad formats designed for visibility, engagement, acquisition, and conversion.
Ad Formats for Different Campaign Goals
Every campaign needs a format that matches the message, audience behaviour, and action you want users to take. IngeniousPlex gives media buyers access to five traffic types, each supporting a different stage of the campaign journey.
Explore Our Traffic Types
Match the Format to the Campaign Objective
Build Awareness
Use Display and Video Ads to improve reach, visibility, and brand recall.
Generate Traffic
Use Push and POP Under Ads to direct users toward websites, landing pages, or offers.
Drive Engagement
Use Native and Video Ads to encourage interaction with campaign content.
Increase Conversions
Use performance-focused formats based on the action, audience, and campaign setup.
Reach Users Across Different Digital Environments
IngeniousPlex supports campaigns across websites, mobile environments, content platforms, browsers, and video-supported placements.
Web
Mobile
Content Environments
Browser-Based Experiences
Use Multiple Formats Within One Campaign Strategy
Different traffic types can support different stages of the same campaign.
Create Awareness
Introduce the brand, product, or offer through visual formats.
Build Interest
Use engaging formats to encourage users to learn more.
Drive Action
Direct users toward visits, sign-ups, downloads, or conversions
Re-Engage Audiences
Reconnect with users through timely and relevant campaign messages.